List articles
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№ 6(36)
20 december 2012 year
Rubric: Competitive Strategies and Tactics Authors: Kurcheeva G., Makurina Y. A. |
This article aims to systematize knowledge of basic subjects and objects, the principles of forming marketing innovation and innovative marketing, establishment of intercommunication and interdependence of basic concepts. Authors reveal the competitive advantages of firm, providing by these types of marketing.
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The article analyzes the scientific concept of competitive positioning. The author describes the using of corporate training in the competitive positioning of the business structure.
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№ 6(36)
20 december 2012 year
Rubric: Competitive Strategies and Tactics The author: Fazliahmetov R. G. |
The article describes the basic techniques of Receivables Management in commercial organizations, limitation of planned debt and regulation of unplanned debt. Ways of minimization of losses caused by drain on the company’s finance as a result of payment delay of the delivered goods by customers are defined. Order of using of factoring, cession and reserve formation on doubtful debts are considered.
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The article is devoted to the research of development of Russian economy. Stepping back from the legal forms of control of the company becomes one of the practical routes (performed on a case by case basis) to avoid interference of the state and competitors with the business of such company’s beneficiaries. At the same time, the «shadow» forms of corporate control lead to unfair competition in the capital markets.
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№ 6(36)
20 december 2012 year
Rubric: Competitive Strategies and Tactics Authors: Manev I., Gyoshev G., Harkins J., Manolova T. |
Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and de.emphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed. Continue... |
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The article examines the concept of business administration, as applied to sphere of higher education, reveals the definition of «business administration», indicates the main directions of universities business administration in order to ensure their competitiveness in the regional market of educational services.
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