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Online Competitive Analysis Tools Based on the Consumer Decision Journey (On the Example of Luxury Beauty Segment)

Published in №4(70) - №5(71) 05 september 2018 year
Rubric: Industry market
The author: Golovanova E.

competitive analysis, consumer behavior, online data, beauty market, luxury, competitive analysis models, online competition.

PG Student, Faculty of Economics, Lomonosov Moscow State University

Moscow