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The article reveals the variety of types of benchmarking relationships. Based on criteria of «number of participants» and «structure of benchmarking» authors identify: active and passive positions, role function of benchmarking participants, types of multilateral benchmarking relations. The authors note the specificity of determining the object of benchmarking and emphasize dependence of the stages of benchmarking from industry content of benchmarking object. The paper defines benchmarking as an combination of competitive action for the identification and implementation of new competitive actions. The paper reveals elements of the system of management of competitive action that could been using as an objects of benchmarking. The authors propose to use a special form of mixed benchmarking — benchmarking of competitive activities of companies in the competitive disposition, and identify factors providing positional superiority over rival in the competitive disposition.