List articles

The article presents the analysis results of the level of partners' loyalty in the software product' distribution chain on the example of a leading company-manufacturer website content management systems. For the report the technique of «mystery shopper» was used, combining the methods of observation and interviewing. The authors developed recommendations for the use of instruments of marketing management to increase the loyalty of partners, directly affecting the sales of the product and competitiveness of producer. Marketing research, represented in this paper, was done on the basis of «Mystery shopping» method, including survey and observation methods. Received results will help the providers of CMS obtain and hold their competitive position at the Russian growing IT market.

Competition in the labor market takes place between employees for jobs and positions, between employers for good employees, between employers and employees for employment conditions. The article analyzes the factors influencing the competitiveness of employees and workplaces. The author shows that the competitive position of employees is significantly weaker especially in the private sector.

In the article the author examines the problems of the analysis of competitiveness of business of state enterprises on the basis of the monetary approach to decision-making. The author defines the features and factors affecting the cost and competitiveness of national unitary enterprises and stakes in the authorized capital of economic societies belonging to the state, and to elaborate proposals for the criteria of evaluation of the competitiveness of enterprises with the state share.