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№ 2(38) 23 april 2013 year
Rubric: Investment business
The author: Agamirova M.

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This article analyzes the major trends in the consideration of the concept of specific investments, as a party receives the partner positive effects of their implementation have a significant impact on the possibility of further interaction. In modern literature, there is no single definition is not specific investments, in some works the notion of selfish-specific investments in other cooperative specific investments. It is therefore relevant to assess their effect on the behavior of the parties and the conclusions of the authors of contemporary works.
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№ 2(38) 23 april 2013 year
Rubric: Competitive advantages
The author: Pleshchenko V. I.

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Supply chain management is based on a combination of incentives having market or administrative nature. It has advantages and disadvantages, as well as limitations on applicability in different settings. Moreover their integrated regulatory capacity is limited. Solution of problem of limited opportunities could be reached by the management of array of suppliers not only as a competitive but also the social environment that can improve stability of the procurement process, reduce the risk of losses, and reduce costs to prevention or suppression of opportunistic behavior of counterparties. Periodic conferences of suppliers, as a form of realizing the potential of social structures, is an efficient tool in the system of company’s market communications aimed at long-term cooperation with partners and also contributes to receive additional competitive advantages in the framework of the well-known market strategies.
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№ 2(38) 23 april 2013 year
Rubric: Competitive advantages
Authors: Alaverdov A., Yagodkina I. A.

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This article discusses the practical implementation of the requirements of the competency approach in organizing the basic elements of the educational process of the university. Argued the scientific position, according to which the real orientation of the university on this approach ensures a significant competitive advantage by improving the image in the eyes of both the students and their future employers.
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№ 2(38) 23 april 2013 year
Rubric: Competitive Strategies and Tactics
Authors: Homik O. S., Bayanova D. V.

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Private labels (PLs) have become wide spread across all countries being an effective instrument to drive business of large retailers. On the one hand they cause sales and profit growth for retailers and private labels manufacturers as well as consumer loyalty increase. On the other hand private labels introduction can harm position of national brands’ manufacturers behind decrease in negotiation power and advertising support in-store. Net benefit for society can be either positive or negative. This is driven by different movements in average price in category, assortment and quality of goods.
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№ 2(38) 23 april 2013 year
Rubric: Competitive Strategies and Tactics
The author: SHtyrkin V. E.

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In this article we propose a method of identifying core competencies by analyzing the factors of competitive advantage for scientific production enterprise. The specific character of innovation is defined. The stages of analysis and the formation of core competencies as a basis for an effective marketing strategy are considered.
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№ 2(38) 23 april 2013 year
Rubric: Industry market
The author: Krasnova M. I.

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The article describes the main economic instruments of state regulation, are currently in use in the oil market. Revealed that the market is not enough competitive, has displays of regional monopolies, the disparity of oil-date, which proves the effectiveness of the lack of government policy in this area. Show the direction of improvement of such instruments of state regulation at the federal and regional levels, as the formation of price indicators for petroleum products, exchange trade, customs and tax policy, the implementation of trade interventions.
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