List articles

The article analyzes the social and investment activity of companies, reveals the direction of social investment, describes the economic and social efficiency of investment projects in the social sphere, and the relationship between them.

Article contains the primary analysis of maturity of the strategies of Russian regions, in the context of presence of a classical framework: mission, strategy, target orientation. The study examines the main strategic documents of 20 selected Russian regions.

This article shows the role of imitation in shaping competitive advantages of the company. It is argued that in spite of the underestimation of the phenomenon in the economic literature, imitation may be the foundation of a number of competitive strategies used by Russian and foreign companies.

Special relations between companies within a cluster disclose the sources of efficiency and competitiveness of a cluster as a form of territorial organization of production. This article deals with clusters of small and medium-sized businesses in Italy, where clustering has become an additional source of increase of competitiveness of small firms. Such a study of an international experience is useful for Russia, where the importance of small and medium enterprises for the economy is still underestimated.

This article is part of research carried out within the framework of a doctorate thesis for Information and Communication Science which focuses on the integration of economic intelligence into an offensive wing in order to enable development or increase creativity within certain SMEs/SMIs. Part of the paradigm, we have assembled for this research in general and for that purpose in particular, should have to refer to the «networking-actor» sociological field Latour (1991 and following), (Callon & Latour,) and what we called through this article ‘reverse creativity’. We will base our theoretical and furthermore, practical development, on the Japanese approach in Nonaka and Takeuchi (1997) research which supports the employee as the main stakeholder in the company with access to and the ability to process information and knowledge and interact with the organisation. We will analyse how creative advertising techniques and, particularly, the disruption manner, which we owe to the publicist Jean Marie Dru (1996 & 2003), and attempt to demonstrate that a model which links the field of «knowledge» to that of «creativity» would serve a company’s tactical and strategic goals.

The author attempts to trace the nature change of the interactions of companies on the market as the transition from competition to coopetition. Impact of coopetition on the marketing activity of the companies is accentuated.