List articles

Economy development doesn’t allow to use former designs of strategic management. A base reference point for formation of steady competitive advantages, and according to long-term strategy of development of firm, is orientation to internal resources and abilities to the company. Objective of this research is specification of theoretical bases of the theory of dynamic abilities and identification of the mechanism of a choice of strategy with use of the resource approach. According to the modern resource concept the company, forming development strategy, should follow such logic of creation of competitive advantages: manufacture factors — resources — isolation mechanisms — dynamic capabilities — the сore competence — products.

Now the mobile technologies deeper and deeper do penetrate in marketing and advertising. However, most enterprises face difficulties due to the failure of integration of mobile technologies into marketing activities as well as marketing strategies and lack of common standards in evaluation of the effectiveness of the integration. In the article it is proposed the integration model of mobile technologies in marketing activities for the enterprise for assisting of achievement the most effective result for forming marketing strategies and increasing the competitiveness of the enterprises on the whole.

The article deals with indicators and the system of determining savings and costs in the enterprise, investing in its modernization process.

This article considers selection of major directions of regions innovative development based on the classic SWOT-analysis of territorial socio-economic system (of the Vladimir region, for example).

Modern market is full of different goods and services. How the company can win competitive advantage? Managing organization development is one of the most successful decision, and the right choice of method will help to resolve this task in the most effective way.

The article deals with an approach to the automatization of the management of an innovative project, considers the different stages of the innovation project. The author also reveals the features of management of innovation risk.