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The new generation of employees, the instability of the external and internal environment and many
other factors force companies to look for new tools in order to achieve the goals in the work with the
staff. And one of these tools is the active use of gamification in the process of HR -management.
The purpose of this work is to study the features of the use of gaming technologies in the human resource
management in modern Russian enterprises. The main research objective is to determine the
competitive advantages that the company obtained using gamification technology in HR-practices.
This article discusses as gamification notion newly introduced in Russia. The theoretical and applied
problems of this definition are investigated. The analysis and systematization of the practice of using
gaming technologies in the field of HR-management by Russian and foreign companies was
conducted. Based on the data obtained the most popular ways of using gamification technology
were determined in the companies using the Russian system of personnel management. The paper
outlines the advantages and disadvantages of using various elements of gaming technologies implemented
into key HR-directions. It is shown that gamification elements can be applied in solving most
of the tasks of the HR-departments of modern companies: recruitment and adaptation, training, material
and immaterial motivation, involvement, corporate culture, personnel assessment and career
development. The study enables to define competitive advantages of the companies using gamification
technology in the human resource management. Among the main advantages can be named:
increasing involvement and loyalty of employees to the company, reducing recruiting and starting
costs in the process of searching, selecting and adopting of new employees, optimization of staff
training costs, reducing employee turnover and corporate spirit improvement within the organization.
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№2(68)
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20 june 2018 year
Rubric: The issues of entrepreneurship education The author: Zotova I. |
Digital technology is a unique phenomenon that has completely changed the way of life of every
inhabitant of the planet and influenced the emergence of the digital economy in recent decades.
The digital economy is an economy characterized by the maximum satisfaction of all its participants
through the use of information, including personal information. The digital economy has had
an impact not only on all spheres of human activity, but the ways of doing business, which include
services for the provision of online services, e-payments, e-Commerce, crowdfunding, e-trade, etc.
Digital transformation has an impact on the emergence of new professions, and, consequently,
the emergence of new knowledge and competences, which should be taken by people living in
conditions of digital economy. Gref called them-t-leaders. The main objectives of the digital transformation
are to increase the speed of decision-making, increase the variability of processes depending
on the needs and characteristics of the client, reducing the number of employees involved
in the process. For the successful development of the digital economy, the system of education and
retraining should provide the economy with specialists that meet the requirements of the digital era.
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№2(68)
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20 june 2018 year
Rubric: The issues of entrepreneurship education Authors: lashin А., Bagirova А., Kluev А. |
This article continues the series of publications devoted to the study of entrepreneurial curricula at
Russian universities and their impact on the formation of the small and medium business sector in our
country. A study of entrepreneurial curricula at the graduate level has been carried out. In general,
our analysis shows the underdevelopment of entrepreneurial education at the graduate level in Russian
universities. Also, our data confirm the existence of a significant gap between the attempts of
entrepreneurial activities of the universities and the content of the graduate curricula they implement.
Among the results of the our research, we can note that the master’s curricula in entrepreneurial
education is potentially the most perspective and in demand for solving the problems of regional
development. Analysis of the programs for the development of «basic» universities, a new group of
Russian universities formed to support the development of territories, shows that most universities
recognize their challenges and activities in this area, however, the level of existing practices does not
yet allow us to speak about the sustainability of the process of creating new master’s curricula in entrepreneurship.
A significant methodological and content limitation of the formation of master’s curricula
in entrepreneurship is the unresolved issues of the correlation between hard and soft skills, future skills
in the system of graduate education. The professional community has not yet developed approaches
to the development of curricula, teaching technologies that meet the modern demands in entrepreneurial
education. There are the lack of discussion platforms on these topics, discussions are mostly
concentrated in several universities and the Russian Association for Entrepreneurship Education.
The question of taking into account the educational results obtained in other universities and types
of entrepreneurship curricula, in particular on the Master of Business Administration (MBA) programmes,
remains a difficult issue. Coinciding for a large part of the content, requirements and learning
outcomes, they are in different «weight» categories and are difficult to integrate, contrary to common
sense. It seems to us that the existing approaches to the financing of the graduate programmes
practically do not give a chance to create educational products of the required quality. If there is no
drastic change in funding standards, the set of graduate programs will for the most part remain slightly
improved undergraduate programs, including in the graduate level of entrepreneurial education.
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№2(68)
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20 june 2018 year
Rubric: The issues of entrepreneurship education Authors: Karpov А., Filippova Y. |
The article analyzes the traditional and modern technologies of personnel selection used in Russian
organizations. Its content solves the problem of substantiating the need to implement psychological
selection of applicants for employment along with functional selection. The article gives
examples of different types of interviews used in the selection of candidates during recruitment.
The paper presents the technology of psychological selection through the use of semi-standard
metaprogram interview, which is considered as a way to assess the socio-personal competencies
of the applicant, the peculiarities of his motivation and decision-making. The article considers the
most relevant types of patterns of thinking (metaprograms), diagnosed in the course of the interview:
«mode of reference», «the desire — avoidance», «activity — reflexivity», «common — private»,
«single — manager — team player»; examples of diagnostic questions aimed at identifying relevant
metaprograms based on linguistic analysis of the speech statements of the interviewee.
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№2(68)
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20 june 2018 year
Rubric: The issues of entrepreneurship education Authors: Kuznetsov N., Epifanova T., Vovchenko N. |
The purpose of this article is to consider the key directions and prerequisites for the development
of innovative small enterprises in the conditions of institutional transformations of the regional
economy, since this sector of the economy is the catalyst for sustainable economic development
and anti-crisis support of the Russian economy. The main goal of the article is to analyze the state of
small and medium-sized business in the Russian Federation, determine its competitive advantages
in the constantly changing economic conditions, factors and trends in the formation and innovative
development of small enterprises. The article considers a complex of state measures to support
this sector of the economy, and directions for the formation of an entrepreneurial ecosystem are
determined. Also analyzed are the mechanisms of public-private partnership and clustering, the
need to implement private cluster initiatives. A set of measures was developed to develop the cluster
initiative and enhance the innovative development of the region. All these measures will allow small
and medium-sized enterprises to introduce innovations and preserve the innovative activity of large
business structures.
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№2(68)
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20 june 2018 year
Rubric: The issues of entrepreneurship education The author: Kovalenko A. |
The article reveals the main topics discussed at the annual international conference «Modern
Entrepreneurial Education», organized jointly by the National Association for Entrepreneurship Education
(RUAEE) and the Russian Academy of Education.
The author consistently describes main activities of the two-day conference and reveals the themes
and plots of main reports made at scientific sections. The conference discussed following key issues:
entrepreneurial education in higher education, entrepreneurial education in secondary vocational
education, Russian and international educational entrepreneurship programs, entrepreneurial
education ecosystem, popularization of entrepreneurship and entrepreneurial education.
It is not possible to describe all events and sections at conference equally profoundly. Therefore,
author chooses most interesting reports and events that are of a fundamental nature and can become
key for further development of Russian sphere of entrepreneurship education.
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