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№ 6(66) 29 december 2017 year
Rubric: Competitiveness of business
The author: Vasilev A.

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The article describes the gap between the understanding of «competitiveness» in the behavioral theory of competition and the use of this term in the current Russian legislation. Based on the analysis of the texts of Russian legislation and by-laws, it will be concluded, how the term «competitiveness » mainly used in legal acts. The article answers the question why, with a large number of scientific papers on the «competitiveness of the university», the overwhelming majority of such works do not contain a clear definition of the university’s competitiveness. Conclusions are made about the dualism of the notion of competitiveness of an economic subject. Competitiveness of the university reveals both its ability and competence to commit competitive actions. The relationship between the concepts of «competitiveness» and «competitive advantage» is revealed. The paper analyzes the theoretical approach identifying the university’s competitiveness with its position in the rating, which is expressed in the implementation of the Project «5 – 100», called to increase the competitiveness of the leading Russian universities among the world’s scientific and educational centers, which in reality only strengthens the stratification of the system of higher professional education.
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№ 1(67) 27 february 2018 year
Rubric: Educational environment of entrepreneurship
Authors: Pesotskii Y., Chistova А., Grigoreva O.

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The modern stage of development of business education in Russia can be characterized as the completion of primary formation of the system. Identifies the main components of entrepreneurship education, with particular attention paid to the training of entrepreneurs in universities: the basic ideas and approaches that underlie such training, presents the main pedagogical conditions of its effectiveness, identified current problems and contradictions. The leading problem is the lack of specialized training programs in the field of «Entrepreneurship». Training of entrepreneurs is conducted through a variety of bachelor, on the basis of various educational models, significantly different to its pedagogical effectiveness and do not have signs of consistency and complexity. In this regard, the main task of the current phase is the backbone of beginning the search, ensure the integrity and effectiveness of preparing students for their own entrepreneurial activities in the sphere of small and average business, on the basis of existing non-core («non-entrepreneur») higher education programs.
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№ 1(67) 27 february 2018 year
Rubric: Educational environment of entrepreneurship
The author: Nikitina N.

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The article discusses some of the problems that occur during the implementation of the program «Digital economy of the Russian Federation». The expected change in the structure of the labor market due to the increase in the share of information technology in the sectors of the economy, the need for changes in the system of higher education. Due to the constant acceleration of development of tools of digital economy the need for the organization of continuous improvement of professional skill of specialists increases. One of the problems of the Russian economy remains low productivity. This hinders the growth of wages and the purchasing power of the population. The most effective way to improve productivity is the introduction of new technologies and modernization of equipment. Lack of investment, equity and debt capital is seen as an impediment to technical development. The next challenge to improve productivity is the lack of knowledge. The speed of changes in technology suggests that it is necessary to debug the system of education and further training of specialists in all sectors of the economy.
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№ 1(67) 27 february 2018 year
Rubric: Methods and technologies of entrepreneurship education
Authors: Safronova N., Maslevich T., Velskay G.

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The methodological experience of bridging the gap between theory and practice of entrepreneurship for higher education programs, based on solving practical problems of the business community, is considered. The experience of forming team interaction and evaluation of entrepreneurial projects executed by the participants of the «Ostrov MIR» social entrepreneurship competition and the contest of project session «Fresh View» of the Institute of Industriai Management of the RANEPA. A description of the methodology for forming teams for solving business problems of companies is given. The analysis of the effectiveness of the developed projects from the point of view of the client companies on the implementation of entrepreneurial initiatives is exemplified by the design sessions of the Institute of Industrial Management. The analysis of experience on the development of entrepreneurial projects in real estate for shopping centers is carried out. The results and responses of companies of customers and students who participated in the development of projects are presented. The scope of the methodology in the educational process for the formation of entrepreneurial competencies is defined.
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№ 1(67) 27 february 2018 year
Rubric: Methods and technologies of entrepreneurship education
The author: Pushkareva E.

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The article analyzes the specifics of the organization of educational-and-production activity of students in the form of educational firm. The advantages of educational firm from the point of view of possibility for students to acquire practical skills of business activity are considered. The concept of the Regional Innovation Platform «Educational firm as a form of organization of educational-andproduction activity of students of the professional-and-educational organization» on the basis of the Magnitogorsk’s College of technology name after V. P. Omelchenko is revealed. The article concludes that the educational firm as a form of educational and production activity of students provides an increase on the level of entrepreneurial literacy in society, serves the development of entrepreneurship in general and the youth entrepreneurship in particular, which, in turn, contributes to the development of the economy and social sphere in the state. For an innovation-oriented economy, the set of conditions created through the innovation platform contributes to the creation of new enterprises by individuals in the field of small and medium-sized businesses aimed at the effective implementation of innovations. Individual is motivated to achieve professional and creative self-realization. This has a positive impact on the business climate and, consequently, on the rate of economic growth of the state.
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№ 1(67) 27 february 2018 year
Rubric: Psychology and entrepreneurial self-management
Authors: Karpov А., Klyueva N.

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The article outlines the problems that need to be addressed for the formation of the education system of the entrepreneur community in Russia; the results of a psychological study of the personal characteristics of a successful Russian entrepreneur are presented. The theoretical and methodological foundations of hip education of entrepreneurs are presented: innovative methodology, process consulting, andragogics, the using of active methods of education and e-learning. Requirements are formulated for the them who are training entrepreneurs. The experience of the Faculty of Psychology and the Center for Corporate Education and Consulting Centre at Yaroslavl State Demidov University in the integration of scientific — psychological researches, methodological developments in adult education, the involvement of students in projects related to the training of entrepreneurs are described.
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