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№ 3(63) 30 june 2017 year
Rubric: Antitrust regulation
The author: Zaikin N.

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In practice of antitrust cases and competition policy antitrust authority often used as argument gain / costs of consumer’s and gain / costs of competitors in relevant market. The main indicators of valuation of social gain / costs in antitrust trials are price, quantity, costs of firms in the market. In some cases, the impact of transaction costs is assessed too. But results of this research represented that important element of estimation of costs / benefits from monopolization can become new method based on economic and financial indices of the industry.
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№ 3(63) 30 june 2017 year
Rubric: Competitiveness of business
Authors: Kharisova R., Akmalov R., Litvin I.

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Efficient operation of the enterprise largely depends on how it is adapted to the external environment and to what extent it is capable of innovation. Currently, most manufacturing companies have already realized the need for change and innovation. The purpose of this article is to define criteria and methodology for comparison of waterproofing products in the Republic of Tatarstan. As the method proposes the use of the analytic hierarchy process. The results obtained can serve later as a basis for making management decisions and increase competitiveness of products of the enterprise.
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№ 3(63) 30 june 2017 year
Rubric: Competitiveness of business
The author: Golovanova E.

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The major concepts of competitive analysis that are most commonly used nowadays even though they were developed in the second half of the XX century are: Porter’s 5 Forces Model, SWOT Analysis, 4P and etc. But in the current era lots of changes have significantly affected business infrastructure that’s why great deal of studies are focused on expanding on the ideas, criticizing and adapting classical competitive analysis model. That’s why this paper identifies different concepts of competitive analysis and their evolution and introduces new online competitive analysis model based on contemporary sources of data that can be used as additional source of information to classical competitive analysis models or can be used as a separate tool. Online competitive analysis model that is introduced in the paper named OE that stands for an abbreviation of two types of channels: owned and earned as the model is based on calculation of net traffic on the firms websites and net number of mentions of the brand or product. To test the model the analysis of Russian beauty market players in luxury segment was conducted.
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№ 3(63) 30 june 2017 year
Rubric: Entrepreneurship theory
The author: Pinkovetskaia Y.

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The research urgency is caused by the implementation of the Federal strategy of development small and medium entrepreneurship for the period up to 2030. The aim of the study was to determine the laws specific to the current dimensional structure of small and medium entrepreneurship in Russia. Objectives of the study: to establish the patterns characterizing the number of legal entities and individual entrepreneurs belonging to small and medium entrepreneurship in three size categories, and the number of their employees, changes in the structure of entrepreneurship for five years, the definition of specific indicators number of employees per enterprise, as well as estimation of the distribution of these indicators on the aggregates of entrepreneurial structures. Research methodology is based on consideration of the totality of entrepreneurial subjects, formed according to size and territorial characteristics. During the research, a comparative analysis of the performance of small and medium entrepreneurship in 2015 and 2010 years according to official statistics, based on solid observations of activities of small and medium business. Determined the materiality of structural changes during the period under review. Modeling of the differentiation values of the number of workers per enterprise based on the development of the density function of the normal distribution. According to the results of modeling the mean values of the number of employees for each of the size categories of enterprises, as well as the intervals of changes of these parameters on the aggregates of small and medium enterprises, located in most subjects of the country. The practical significance of research results is associated with the possibility of their use by departments of the regional and municipal administration, involved in formation of projects and programs of entrepreneurship development, as well as the monitoring activities of the entrepreneurship sector.
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№ 3(63) 30 june 2017 year
Rubric: Industry market
The author: Ilin A.

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The article focuses on entrepreneurship internationalization phenomena that accompany global economic processes expressed in shaping of diverse cross-border corporations forms. Models and methods systematization of business internationalization is put forward, business internationalization levels are defined as in the case of a global company «Formula One», and its impact on the global motor vehicle development is considered. Interrelation of the countries hosting «Formula One» and the number of the cars manufactured is shown as well as nominal rate of gross domestic product. By means of scientific literature analysis concerning internationalization, the author brings into sharp focus the key reasons for business internationalization phenomena stepping up. For the first time in economic science «Formula One» is considered through the prism of international business and defined as a business structure which uses the eclectic model of Danning in the world market in the conditions of internationalization as it uses in its business activity specific advantages of itself and the owner; resources of national and local entrepreneurial structures in the field (the location of direct investment effect and internationalization advantage). It is revealed that, the so-called absolute advantage which is limited in international trade in uniqueness and originality of the product was the main reason for international company «Formula One» internationalization.
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№ 3(63) 30 june 2017 year
Rubric: Industry market
The author: Orehova S.

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The article is devoted to an estimation of resource’s portfolio influence on sustainable growth of industrial enterprises. We clarified terminology and systematized approaches to measuring the enterprise’s sustainable growth and the factors affecting it. On the basis of the author’s previous studies, we have the hypothesis that investments in the material assets are the most profitable for the Russian industrial enterprises development. Due to institutional and macroeconomic factors, enterprises tend to minimize long-term investments. We used SPARK Interfax data of industrial metallurgical enterprises for 2009 – 2015. Author did econometric estimation of asset’s influence and resource portfolio in general on growth in the short-, medium- and long-term periods. The results illustrate that investments in the resource portfolio have a negative impact on business performance. Investments in financial and material assets have the greatest influence on the profitability’s increase in the industrial metallurgy enterprises. Any intangible assets investments negatively affect the future enterprises profitability. Investments in resources for metallurgical enterprises are more profitable in the medium term than in the short or long term. The average strength of the correlation between resource’s investment and sustainable growth testifies to the presence of other factors. In fact, institutional and macroeconomic factors determine the development of Russian business. It means, Russian owners can’t control enterprises. This result confirms the author’s previous theoretical conclusions.
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