Authors

Dik V. V.

Degree	Doctor of Economics, Professor, Head of Management and Electronic Commerce Department, Moscow University of Finance and Industry «Sinergy»
E-mail	vdik@mfpa.ru
Location	Moscow
Articles	Competitive advantages of the software product and their relation to the competitiveness of its consumer and producer IT vendor, selling software product, wants, leaning against its competitive advantages, to improve the competitiveness. Other enterprises — consumers, getting and introducing software product, too expect from this product of reception of competitive advantages and increase of the competitiveness. Whether always they will get expected advantages? Whether these expectations are comparable? After all competitive advantages of the goods to different participants of the transaction can appear various. Read more...