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“Modern competition" is the unique academic interdisciplinary journal which is devoted completely to the questions of competition and business. The journal covers theoretical and practical aspects of competition, its strategies and tactics, competitiveness of business, competition regulation in economics.

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Analysis of the Competitive Environment in the Electronics Market: the Global Crisis of the Semiconductor Industry and Global Development Trends

The relevance of the study lies in the large-scale and progressive impact of the shortage in the semiconductor market on the key industries of modern electronics production. Currently, the production of microchips shows the highest growth rates, the sphere is directly associated with the fourth industrial revolution, so leading manufacturers are actively seeking either to increase market share or to gain leadership altogether. As a result, competition is intensifying both between individual companies and between countries. The purpose of the study is to determine the degree of influence of the shortage of semiconductors on the final cost of goods based on microchips. The main task is to analyze the dependence of the cost of video cards on the cryptocurrency exchange rate, the growth in demand for the extraction of which is one of the factors that influenced the semiconductor crisis. The article analyzes the current state of the semiconductor industry market, describes the key players, manufactured products by type. The chronology of events that led to the shortage of microchips – the main basis for any modern electronics – has been built. The article describes the main affected industries from the crisis in the semiconductor market, analyzes the consequences in quantitative and qualitative terms. Conclusions are drawn about the global role of cryptocurrency mining in the progressive shortage of microchips. In the course of the study, general scientific methods were applied, such as analysis, synthesis, comparison, as well as special methods (statistical-economic and econometric analysis). A paired linear regression model is constructed to identify the relationship between the Bitcoin exchange rate and the cost of popular video card models. As a result of the study, the relationship between the cryptocurrency exchange rate and the price of video cards was determined, and the stock index of the semiconductor industry was analyzed.

Bachelor degree university program: common context of learning entrepreneurship courses

The article is devoted to the internal context dependence of the training courses studied under the entrepreneurship program in the bachelor’s degree. Unlike other approaches, the authors extend the context dependence to any training courses included in the training program. Approaches to the study of the management cycle of training courses by future entrepreneurs are analyzed. Using the example of structuring the content of the training course “Human Resource Management”, it is shown how the training program should be oriented to form the general professional competencies necessary for graduates to have a successful career in entrepreneurship. The article has practical significance, since the developed approach to teaching disciplines was successfully used in real business in competitive conditions, as well as theoretical significance, due to the contribution of the conclusions obtained in the article to the development of scientific ideas about the place of entrepreneurship in the educational process and the connection with the taught disciplines of the management cycle with the training of future entrepreneurs. The use of this article can also help educational organizations, including universities and colleges, to develop educational programs in which the content of management disciplines would be focused on teaching entrepreneurship as a profession. What has already been implemented in the practice of the Synergy University.

Business Game as a Method of Developing Entrepreneurial Skills of Competition

The author: Pamukhin Y.
The article suggests the use of a training tool of a business game in the educational process aimed at the formation of a complete system of professional entrepreneurial competencies. The article aims to expand the possibilities of learning in limited classroom conditions by creating an educational situation as close as possible to the realities of modern business relations practice. To achieve this goal the author set the task of using the tools of a business game in relation to the development of competition skills and competitive relations. As the main scenario of the business game, the author creates a model of the competition situation with the participation of the buyer and several bidders competing for victory in the simulation of competitive procurement. The proposed business game is based on typical real competitive situations in the space of a set of B2B operations, which confirms the relevance of the chosen training method. The article contains a description of the basic scenario and detailed rules of the game. Each of the groups participating in the game is offered its own set of documents of initial information, on the basis of which the participants should build their tactics of negotiations and generating proposals of the competition commission. The article substantiates that in order to win the competition, participants need to take into account both professional and personal relationships of the persons involved in decision-making. The author draws attention to the importance of studying the educational situation as a complete system of relations between real companies with each other. The article shows that the important practical significance of the business game consists in the final session of the analysis of the actions of the participants of the game – the “debriefing” stage. Based on the analysis of the business games sessions conducted, the author identifies the most significant results of students’ participation in the game, their positive impressions and personal unexpected discoveries. The use of the proposed method will be useful for educational organizations as an effective exercise in the framework of courses studying the practice of competition between professional and higher education systems.

Business Support in the Context of Digital Transformation

In Industry 4.0 the key factor for business success on the one hand is innovation, and on the other hand efficiency. The article is devoted to a new trend – business support in the context of digital transformation as an actual form of business development in the context of digitalization. The subject area of the research is the improvement of the company’s business processes based on the support of business and entrepreneurial activity to a more advanced, modern “digital” level. The research aims to substantiate the importance of the formation of business support in the company by improving cross-functional interaction and the development of modern business models of entrepreneurial activity. In the study, the authors examined the feasibility and necessity of digital business transformation; presented a practical justification for the importance of a business support system in the context of digital transformation; analyzed and identified the strategic importance of a business support system for the development of entrepreneurship in general. The results of the study are of practical importance. The authors determined the importance of business support through the external and internal environment; conducted a content analysis of the concepts of “business digitalization”, “cross-functional interaction”, “digital transformation”, “business support” and “digital tools”, determined their characteristics. The authors formulated and argued the importance of the use of digital technologies and the development of digital solutions in the context of digital transformation, in the possibility of using a model of a real business solution in the educational process, in business, startup. The authors argue that business support in the conditions of digitalization is extremely necessary for its maintenance, retention of competitive advantages. The types and types of business support, the dynamics of digitalization of companies are summarized. The readiness of companies to use digital tools has been studied, the goals and objectives of support within the business have been defined, key performance indicators of companies and the use of digital tools for effective business support have been identified.

Choosing a Priority Way to Increase the Level of Competitiveness of the Russian Economy in the Conditions of Uncertainty of the Global Conjuncture

This article is debatable and is devoted to the consideration of the problem of choosing ways to reform the Russian economy in the conditions of the crisis of the world economic system. The relevance of the proposed discussion is determined by the need to find effective instruments of economic regulation that allow the national economy of Russia to take a worthy competitive place in the changing geo-economic space. The article analyzes the main cause of crises in the world capitalist economy on the basis of the theory of K. Marx, which consists in the contradiction between the social nature of production and the private capitalist form of appropriation of the results of labor. The statistics of the world cyclical crises for the period from 1825 to the present are given. Cyclical crises, generated mainly by economic factors, are repeated periodically through 7–9–11 years with minor deviations. The author considers the cause of the US mortgage crisis and its impact on the economy of other countries, including Russia. Three possible ways of development of the Russian economy are shown: 1) pro-Western; 2) the development of the economy in the interests of the national bourgeoisie; 3) the NEP period of Soviet power, which is successfully used by China. The third way is objectively justified. This is evidenced by the statistics provided in this article. The necessity of changing in the near future the disastrous liberal course of managing the country’s economy, of carrying out a left-centrist financial and economic course towards justified socialism, is justified. The conditions for the transition to a managerial revolution that provides a leap in the development of the country are outlined. The directions for reducing the dependence of the Russian economy on the conditions of the capitalist market are proposed.

Competition in Sports Industry Products Market

Authors: Lednev V., Butov M.
The global sports industry is today a large sector of the global economy, which is dynamically developing in the face of competition from numerous sports organizations, as well as various business representatives and popular media. The article analyzes the main products of the sports industry (a sports event and a sports and wellness service), gives a general real picture of the sports industry market, taking into account both various manufacturers and consumers of these products. Each product of the sports industry has its own characteristics, taking into account the development of various segments of the industry (professional and mass sports, youth sports and fitness industries). Within the framework of the conducted research, specific elements of the competitive strategy of various manufacturers of the sports industry have been identified, taking into account the characteristics of the products of this industry. The authors note the emergence of digital sports (e-sports, sports programming, fidgital sports, etc.), which significantly affects the competition of the sports events market. Competition in the sports and wellness services market is associated with the development of entrepreneurial activity in mass and youth sports, as well as in the fitness industry. The article shows how competition in the sports industry is developing today, how the competitive environment is being formed and for which products consumers of the industry are competing. The presented article shows the level of development of the competitive environment in the sports industry.

Competition in the Consumer Services Market in the Context of Digitalization

The intensity of changes in the consumer services market is characterized by an increase in the number of mutually beneficial cooperation between economic agents based on the growth of transactions using mobile devices and information products. At the same time, an increase in the satisfaction of the interests of consumers and service providers is achieved by increasing the choice and intensity of electronic sales. The article presents the author’s vision of the role of the mobile application market in the field of consumer services, assesses its advantages and disadvantages. When the concept of logistics in the field of consumer services is changing, the choice of a mobile application is important for entrepreneurs, as well as building communications with consumers depending on a specific platform, applications, devices and other aspects of the digital environment. Based on a comparative and content analysis, for the first time, new forms of service logistics are highlighted, as well as the possibility of promoting services from a producer to a consumer using various types of mobile applications, which can help ensure competitive advantages in the context of business digitalization in the field of consumer services. Using the observation method, the subject of which was the PESO communication model, changes were identified in its four communication channels through the use of Internet platforms, information and digital technologies. Special transformations are recorded when using the “owner’s channel” (owned media), which is explained by the modern possibilities of digital markets. Thus, in the interaction of economic agents and consumers, sites, mobile versions of sites are used, and recently mobile applications have become the “owner’s channel”. Due to this, the possibilities of searching, ordering products, the speed of their delivery, etc. are expanding. In conclusion, we note that the competitive advantages that are formed through the use of various opportunities provided by digital markets are reflected in table 1, their list is quite extensive.

Competitive Assessment of the Marketing Potential of a Sport

The author: Malygin A.
Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us to explore the problems of improving the efficiency of marketing management in various fields of activity, including sports. The social significance of sports can significantly influence the readiness of specialists to adapt universal marketing strategies and tools to their activities. Relying on economic support from the government, the management of sports organizations and, above all, federations underestimate the market opportunities and marketing potential of their sports. The article discusses the specifics of assessing the marketing potential of a sport based on the analysis of the characteristics of their presence in the markets that make up the modern sports industry. The purpose of the study is to determine market criteria for assessing the marketing potential of a sport, suitable for practical use by sports federations. The author proposes an original methodology for analyzing the marketing potential of sports, taking into account the presence of sports federations in eight key markets: sports events, services, goods, facilities, personnel, as well as in the sports industry infrastructure market, sponsorship and quasi-sports products. In accordance with this, the criteria for evaluating the marketing potential recommended to the management of sports federations are determined.