+7 (495) 987 43 74 (ext. 33-04)
Join us -          
Рус   |   Eng


“Modern competition" is the unique academic interdisciplinary journal which is devoted completely to the questions of competition and business. The journal covers theoretical and practical aspects of competition, its strategies and tactics, competitiveness of business, competition regulation in economics.


Analysis of the Competitive Environment in the Electronics Market: the Global Crisis of the Semiconductor Industry and Global Development Trends

The relevance of the study lies in the large-scale and progressive impact of the shortage in the semiconductor market on the key industries of modern electronics production. Currently, the production of microchips shows the highest growth rates, the sphere is directly associated with the fourth industrial revolution, so leading manufacturers are actively seeking either to increase market share or to gain leadership altogether. As a result, competition is intensifying both between individual companies and between countries. The purpose of the study is to determine the degree of influence of the shortage of semiconductors on the final cost of goods based on microchips. The main task is to analyze the dependence of the cost of video cards on the cryptocurrency exchange rate, the growth in demand for the extraction of which is one of the factors that influenced the semiconductor crisis. The article analyzes the current state of the semiconductor industry market, describes the key players, manufactured products by type. The chronology of events that led to the shortage of microchips – the main basis for any modern electronics – has been built. The article describes the main affected industries from the crisis in the semiconductor market, analyzes the consequences in quantitative and qualitative terms. Conclusions are drawn about the global role of cryptocurrency mining in the progressive shortage of microchips. In the course of the study, general scientific methods were applied, such as analysis, synthesis, comparison, as well as special methods (statistical-economic and econometric analysis). A paired linear regression model is constructed to identify the relationship between the Bitcoin exchange rate and the cost of popular video card models. As a result of the study, the relationship between the cryptocurrency exchange rate and the price of video cards was determined, and the stock index of the semiconductor industry was analyzed.

Bachelor degree university program: common context of learning entrepreneurship courses

The article is devoted to the internal context dependence of the training courses studied under the entrepreneurship program in the bachelor’s degree. Unlike other approaches, the authors extend the context dependence to any training courses included in the training program. Approaches to the study of the management cycle of training courses by future entrepreneurs are analyzed. Using the example of structuring the content of the training course “Human Resource Management”, it is shown how the training program should be oriented to form the general professional competencies necessary for graduates to have a successful career in entrepreneurship. The article has practical significance, since the developed approach to teaching disciplines was successfully used in real business in competitive conditions, as well as theoretical significance, due to the contribution of the conclusions obtained in the article to the development of scientific ideas about the place of entrepreneurship in the educational process and the connection with the taught disciplines of the management cycle with the training of future entrepreneurs. The use of this article can also help educational organizations, including universities and colleges, to develop educational programs in which the content of management disciplines would be focused on teaching entrepreneurship as a profession. What has already been implemented in the practice of the Synergy University.

Business Support in the Context of Digital Transformation

In Industry 4.0 the key factor for business success on the one hand is innovation, and on the other hand efficiency. The article is devoted to a new trend – business support in the context of digital transformation as an actual form of business development in the context of digitalization. The subject area of the research is the improvement of the company’s business processes based on the support of business and entrepreneurial activity to a more advanced, modern “digital” level. The research aims to substantiate the importance of the formation of business support in the company by improving cross-functional interaction and the development of modern business models of entrepreneurial activity. In the study, the authors examined the feasibility and necessity of digital business transformation; presented a practical justification for the importance of a business support system in the context of digital transformation; analyzed and identified the strategic importance of a business support system for the development of entrepreneurship in general. The results of the study are of practical importance. The authors determined the importance of business support through the external and internal environment; conducted a content analysis of the concepts of “business digitalization”, “cross-functional interaction”, “digital transformation”, “business support” and “digital tools”, determined their characteristics. The authors formulated and argued the importance of the use of digital technologies and the development of digital solutions in the context of digital transformation, in the possibility of using a model of a real business solution in the educational process, in business, startup. The authors argue that business support in the conditions of digitalization is extremely necessary for its maintenance, retention of competitive advantages. The types and types of business support, the dynamics of digitalization of companies are summarized. The readiness of companies to use digital tools has been studied, the goals and objectives of support within the business have been defined, key performance indicators of companies and the use of digital tools for effective business support have been identified.

Competition in the Consumer Services Market in the Context of Digitalization

The intensity of changes in the consumer services market is characterized by an increase in the number of mutually beneficial cooperation between economic agents based on the growth of transactions using mobile devices and information products. At the same time, an increase in the satisfaction of the interests of consumers and service providers is achieved by increasing the choice and intensity of electronic sales. The article presents the author’s vision of the role of the mobile application market in the field of consumer services, assesses its advantages and disadvantages. When the concept of logistics in the field of consumer services is changing, the choice of a mobile application is important for entrepreneurs, as well as building communications with consumers depending on a specific platform, applications, devices and other aspects of the digital environment. Based on a comparative and content analysis, for the first time, new forms of service logistics are highlighted, as well as the possibility of promoting services from a producer to a consumer using various types of mobile applications, which can help ensure competitive advantages in the context of business digitalization in the field of consumer services. Using the observation method, the subject of which was the PESO communication model, changes were identified in its four communication channels through the use of Internet platforms, information and digital technologies. Special transformations are recorded when using the “owner’s channel” (owned media), which is explained by the modern possibilities of digital markets. Thus, in the interaction of economic agents and consumers, sites, mobile versions of sites are used, and recently mobile applications have become the “owner’s channel”. Due to this, the possibilities of searching, ordering products, the speed of their delivery, etc. are expanding. In conclusion, we note that the competitive advantages that are formed through the use of various opportunities provided by digital markets are reflected in table 1, their list is quite extensive.

Competitive Assessment of the Marketing Potential of a Sport

The author: Malygin A.
Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us to explore the problems of improving the efficiency of marketing management in various fields of activity, including sports. The social significance of sports can significantly influence the readiness of specialists to adapt universal marketing strategies and tools to their activities. Relying on economic support from the government, the management of sports organizations and, above all, federations underestimate the market opportunities and marketing potential of their sports. The article discusses the specifics of assessing the marketing potential of a sport based on the analysis of the characteristics of their presence in the markets that make up the modern sports industry. The purpose of the study is to determine market criteria for assessing the marketing potential of a sport, suitable for practical use by sports federations. The author proposes an original methodology for analyzing the marketing potential of sports, taking into account the presence of sports federations in eight key markets: sports events, services, goods, facilities, personnel, as well as in the sports industry infrastructure market, sponsorship and quasi-sports products. In accordance with this, the criteria for evaluating the marketing potential recommended to the management of sports federations are determined.

Competitive Intelligence as a Tool for Achieving Economic Security of an Organization

The relevance of the study lies in the ever-increasing level of competition in the global economy, which implies a global revision by the management of organizations of general approaches to the analysis of interaction with the external environment. At present, despite the general decline in the main macroeconomic indicators of the world economy, most organizations note that they feel an increasing level of competitive pressure, which, along with increased turbulence in the global economy, can lead the organization to severe financial consequences up to bankruptcy. In order to minimize such a negative impact, organizations should constantly take into account the influence of a constantly changing external environment in the process of strategic planning of their activities, for which it is advisable to conduct competitive intelligence as a tool to ensure the stability of the organization’s functioning. The purpose of the study is to determine the main economic prerequisites for conducting competitive intelligence in an organization and to analyze the dependence of the organization’s performance indicators on the introduction of competitive intelligence practices. The main objective is to develop recommendations for the implementation of competitive intelligence in the organization. The article pays special attention to the analysis of the global economic situation in recent years, characterizes a systematic approach to management as an element that allows you to fully build the organization’s activities depending on the influence of the external environment, draws up conclusions about the main problems of introducing the practice of competitive intelligence at the present stage. In the course of the study, general scientific methods were used, such as analysis, synthesis, deduction and induction. As a result of the study, the contribution of competitive intelligence, as a separate function, to the overall performance of the organization is demonstrated, recommendations are given for improving the implementation of competitive intelligence to increase efficiency.

Competitive Strategies of Public Procurement Bidders

The active promotion by the Government of the Russian Federation of measures to support small and medium-sized businesses through the system of state and municipal procurement from 2022 (the obligation to purchase at least 25% of their needs and small and medium-sized businesses instead of 15% from 2014 to 2021 [1]) has led to actualization of questions about barriers to entry into the state order markets. The purpose of the study is to create a “competition map” on the basis of which an entrepreneur entering the public procurement market will be able to determine in which industry and regional markets it is more efficient to work, taking into account the current level of competition. To achieve the stated goal, the following tasks were implemented: the results of the procurement activities of all Russian regions for 2020 and 2021 were analyzed in the format of a competition matrix: the participation of suppliers from each Russian region in procurements announced in each of the regions was evaluated, the probability of winning was determined depending on the combination participant-region”, as well as “region-object of procurement”. During the study, statistical tools were used to work with average data on competition and key factors and measurements that have a correlation. The sources of information were 3,976,711 notices and their corresponding public procurement protocols from the open data of the EIS ftp server for 2020 and 2021, collected and processed by a program written in Python using the PostgreSQL 12 database. Based on the results of the research, recommendations were given to procurement participants on which regional and industry markets it is more efficient to participate in procurement, and where the maximum probability of winning is guaranteed.

Concentration and Competition in Modern Banking Sector of Serbia: Changes and Decomposition of Herfindahl – Hirschman Index

The author: Bukvić R.
Paper considers the concentration (and competition) and changes in concentration in banking sector of Serbia (without Kosovo and Metohia) in the second half of 2010s and beginning of 2020s. In the first part of work the main theoretical and methodological questions of the research of concentration and competition were presented, and after them the specific characteristics of competition in banking sector, as one of the form of competition. Author emphasizes the importance of the choice of balance variables for the calculation of concentration indices and chooses next variables: total assets, deposits, capital, operating income, and loans. In the next part using the Herfindahl – Hirschman index, one of the most popular methods, it was shown that the degree of concentration is low, although close to moderate. At the end, on the basis of very rare used method it were decomposed the changes of this concentration index into two factors: component of inequality in market shares distribution, and component of the number of banks. It was shown that impacts of these two factors are not equal and vary through the years. All the types of its varying were classified into six groups depending on types of these factors changes and its relationships. Among the six possible types of changes the type VI prevails in many cases (decrease of inequality of market shares and decrease of number of banks where the first change is greater than second). On the other side, in 2021 (I–VI) for all variables type of changes I happens (increase of inequality and decrease of number of banks). Very interesting is also the fact that in general concentration index was not increased, although the number of banks constantly decreased and component of inequality in many cases had greater impact on the changes of concentration index than the component of inequality.